Situation: “This CRM is a money pit. We spend tens of thousands, employ a database manager yet we can’t get coherent reports out of it and spend most of our time on workarounds.”

Databases are a fundamental part of almost every organisation and you need the right tool, with the right functionality, set up the right way, looked after by skilled people and used appropriately.

More than just a CRM

Issue: The database doesn’t work for us. Lack of strategic clarity (and underlying capabilities) for the system, misconfigurations, lack of understanding how to use it well, lack of investment in skills and training.

Solution: Get clarity on what the pain points are, what the database is for and what you need it to do. Get clarity on what it interfaces with, how you work with it and learn how to use it well. Set standards and responsibilities on keeping the database (and its data) in good shape.

Impact: A tool which works for everyone, genuinely supports day to day activity and produces meaningful data and reporting. Savings in time and effort.

Databases are often the core tool in an organisation. But unless you’ve been clear what it’s for, how it fits your way of working and trained people to use it the right way, it won’t meet your expectations. Whether you want to improve your current tool or replace it with a new one… Book a chat to take the next steps in your journey.